Dr. Amit Sharma

Media is playing a very vital role in making people aware, shaping opinion, and persuade people in national development. – Dr. Amit Sharma

Interview with Dr. Amit Sharma

Dr. Amit Sharma

Assistant Professor (Sr.), School of Media and Communication
Manipal University, Jaipur (Rajasthan)

Q1. Please share your educational and professional journey with us?

I am Ph. D.  in Digital communication from Guru Jambheshwar University of Science & Technology, Hisar (HR). Along with this, I am UGC-NET qualified. I did by Master of Journalism and Mass Communication from C.S.J.M. University, Kanpur with highest score in the institute. I am a science graduate and did B.Sc. (Biology) with first division.

I have about 12 years’ experience in academics and industry. Currently I am working as a senior assistant professor in Manipal University Jaipur. Earlier I was HOD in JECRC University, Jaipur. I started by academic journey from Brahispati Mahila P.G. College, Kanpur as lecturer.

As per my profession journey is concern, I have worked as Sub Editor in Amar Ujala, Punjab Kesari and Dainik Bhaskar daily newspaper. I had worked as senior sub editor in Dainik Jagran, a daily newspaper.

Q2. Tell something about your expertise domain “Media and Mass Communication”?

Media and Communication both are key part our life today. We get informed via media. Media is playing a very vital role in making people aware, shaping opinion, and most important persuade people in national development. As a part of journalism industry, I learned that media job is very difficult as well responsible. You must take care of society with your true journalism along with many kinds of pressures. Media person is responsible for media organization in which s/he work, toward readers, towards society, and profession along with the source who have given input for the news. I must say that “Working in media is like walking on a double-edged sword.”

Q3. How do you see the Print and TV media in front of social media platform like Facebook, YouTube, and Google? Are these old traditional medium fading in front of new ones in terms of popularity and ads?

Print and TV both are mainstream media. And the beauty of Print and Broadcast Media (Radio and TV) is that this is reliable media. Every information which published in newspaper and broadcasted on TV or Radio crosschecked by the sub-editor and editor as well. They check fact, validity and understand the risk factor like what the possible effect of that information on readers will be? Every news pass through certain gatekeeper so that it become reliable and valid. On the other hand, information which is shared on social media is not reliable, it may be wrong. There is no gatekeeper like editor who take care of validation of fact. Although, social media have some merits too. Social media have given voice to the common people which were not accessed by the mainstream media.

I must say that both mainstream media and social media are important for society. But I don’t think that old traditional media is fading in front of new social media. Both medium have some merit and demerits. I will say that “Social media has given strength to mainstream media”.   

Q4. You are an expert of Media and Mass Communication. How do you see this domain for students as a career?

Media and Mass Communication is an umbrella term. Media includes print medium like newspaper and magazine, broadcast medium like TV and Radio, and web medium like news portal and social media. Along with this, communication deals with some other areas where students can make their career like public relations, advertising, media research, event management, film & entertainment industry, digital marketing, and development communication. In the above core areas, there are ample opportunities where a students can make his/her career as per his/her capacity and interest. I would like to suggest that students must understand the industry need and his/her caliber-skill before taking final career decision.  

Dr. Amit Sharma

Q5. You are an Author of 2 Books and published multiple papers too. How do you select any topic for write-up? What is the most important thing required for writing?

Writing is the extension of reading and communication. If you read good content on any topic, your understanding on the topic can be converted into book. But if you want to write a book on any topic, first go through the market demand. Find out that what kind of content available in the market? Is there any need of another book on the topic? If your answer is yes, then you can find out good reader for your proposed book. Before start writing book, please take feedback from the readers that what kind of content they want to read, this is called pre-writing surveys.

A good writer must be a good reader, listener, and thinker. Read a lot, understand a lot, and think a lot, after that you will be able to write a small piece of text. Your writing must be attractive and communicative.   

Q6. What did attract you towards teaching instead of any job in media company?

Teaching is a noble profession. Here, we can make a good journalist and an ethical communicator. A teacher can give many good journalists to the society. A good teacher can contribute to developing ethics and professionalism in the hundreds of budding journalists. And if you can produce 100+ ethical journalist every year, you can change the media industry and some day whole society can changed.  So, I personally think that I can contribute more to the society as a teacher more despite a journalist.

Q7. You had both media and academic experience in your career. Which one do you like most and why?

Teaching profession is very close to my heart. I have both industry and academic experience and now I can compare the merit and demerits of both professions. As per my understanding I can say that I am very much fit for teaching profession. Here, I can better suggest to my students about their career. I have good industry connect can help students in internship and job-related opportunities.  

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